Bring water to a boil in a large pot with a tight-fitting lid. While the water is coming to a boil, rinse the rice under cold water for 30 seconds. When the water comes to a boil, stir in the rice and salt (optional), stirring once.
Boil, uncovered, for 30 minutes.
Pour the rice into a strainer/colander set in the sink. Let the rice drain for 10-15 seconds then return it to the pot off the heat (it will still be a bit moist).
Immediately cover the pot with a tight-fitting lid. If your lid isn't really tight, place a kitchen towel over the pot before nesting the lid tightly into the pot. Let the rice steam for 10 minutes before uncovering the pot and fluffing the rice with a fork. Season with more salt, if desired.
Rice: you can use any type of brown rice (long grain, basmati, etc.) If you make this and find the rice isn't quite as tender as you like, add another minute or two to the boiling time.